Pokerstrike

A fashion film for Maison Verte's AW23 collection that redefined the brand's visual identity. The brief was deceptively simple: make the clothing feel alive. We achieved this through a choreography-driven approach — casting dancers instead of traditional models and building every shot around movement, fabric physics, and the interplay of light on textile.

Shot on ARRI Alexa Mini LF with vintage Cooke anamorphic glass to introduce organic flares and a distinctive bokeh character. The final grade pulls deep into shadow detail, letting each garment emerge from darkness like a sculpture. The campaign ran across 14 markets and won a Gold at the Paris Fashion Film Festival.