Scrambler
DucatiSocial Reel2024

Year
2024
Platform
Instagram Reels / TikTok
Services
Editing, Motion Graphics, Sound Design
Location
Bologna, Italy
A kinetic social-first reel designed to stop the scroll. Ducati's Scrambler line demanded content that matched its rebellious DNA — raw, fast, unapologetically loud. We distilled the brand's spirit into a 30-second vertical piece that punches above its runtime with rapid-fire cuts synced to a custom percussive soundtrack.
Every transition was hand-choreographed to the beat, blending whip pans, speed ramps, and textural overlays that give the footage a tactile, almost physical quality. The reel outperformed engagement benchmarks by 340% in its first 48 hours, becoming Ducati's most-shared organic content of the quarter.

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