Scrambler

DucatiSocial Reel2024
Scrambler

Year

2024

Platform

Instagram Reels / TikTok

Services

Editing, Motion Graphics, Sound Design

Location

Bologna, Italy

A kinetic social-first reel designed to stop the scroll. Ducati's Scrambler line demanded content that matched its rebellious DNA — raw, fast, unapologetically loud. We distilled the brand's spirit into a 30-second vertical piece that punches above its runtime with rapid-fire cuts synced to a custom percussive soundtrack.

Every transition was hand-choreographed to the beat, blending whip pans, speed ramps, and textural overlays that give the footage a tactile, almost physical quality. The reel outperformed engagement benchmarks by 340% in its first 48 hours, becoming Ducati's most-shared organic content of the quarter.

Scrambler — gallery 1
Scrambler — gallery 2
Scrambler — gallery 3
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